Attribution Engine
Compare models. Trust every conversion.
Five attribution models running side-by-side over the same privacy-safe event stream.
First Touch
42,180
Conversions assigned
Accuracy92%
Data Completeness98%
Last Touch
45,021
Conversions assigned
Accuracy89%
Data Completeness99%
Linear
47,890
Conversions assigned
Accuracy94%
Data Completeness97%
Position-Based
48,120
Conversions assigned
Accuracy96%
Data Completeness96%
AI
AI Contribution
48,392
Conversions assigned
Accuracy98.7%
Data Completeness99%
Model Comparison
Conversions attributed by each model
AI Model Confidence
Realtime model health
Patient Journey Attribution Flow
Privacy-safe example. No PHI is stored or displayed.
PHI Protected
STEP 1
Ad Impression
Anonymous view
182,940
STEP 2
Website Visit
Session token created
48,210
STEP 3
Anonymous Event Capture
PHI filters applied
22,110
STEP 4
Secure Conversion Match
Hashed identifiers
8,942
STEP 5
Privacy-Safe Attribution
Verified & compliant
8,940
Anonymous Visitor ID
anon_82F92X
Session Token
•••• encrypted ••••
PHI Status
Protected / Removed